Love comes in many forms and symbols, none as strong as the love of a mother for her fragile baby. This is a story about ancient gods, about fragile glass and strong hard diamonds, about a baby antiquity protected inside a contemporary womb, about blindness and light, about purity, and ultimately about love.
From his early Greek origins as a primordial god, the myth of Eros gradually evolved into the Roman Cupid, baby son of Venus. In the 2nd century AD, Cupid rose to prominence via Platonicus’ tale of Cupid and Psyche in the only ancient Roman novel (ancient novel, how is that for a contradictio in terminis?). In the story of Cupid and Psyche the vulnerability of an arrow wound turns into blind, unconditional love, and eventually conquers death.
In parallel, the early Roman Empire of the 1st and 2nd century AD saw the appearance of translucent glass in domestic and ornamental objects. In jewelry, non-elite Romans replaced precious gemstones in signet seal rings by coloured glass paste. These glass intaglios were used as a marker of identity, covering a wide range of pictorial representations. They are an artistic legacy of the so important Roman popular class, often overseen in the history of conquests and emperors.
This Roman love God stands in stark contrast to his glass paste signet form: strong love vs. fragile glass, pure love vs. imperfect heated sand, blind love vs. translucent intaglio. And so we designed a contemporary womb for this ancient glass baby: a diamond play of protection and light.
Venus’ uterus is a unique creation to celebrate the unique creation of life.
PS - While we were building our brand I was expecting a baby boy, Rik Oktaaf. The same week the 2000 years old baby Eros was 3D scanned, we saw Rik for the first time through a 3D echography.